Current Issue : January - March Volume : 2014 Issue Number : 1 Articles : 5 Articles
The� competitive� nature� of� the� contemporary� \r\n\r\nbusiness� scenario� requires� productivity-driven� \r\n\r\norganizations� to� be� aware� of� the� efficiency� level� of� their� \r\n\r\ndealers.� The� recent� economic� and� financial� crisis� has� \r\n\r\nhighlighted� the� need� for� effective� evaluation� methods� \r\n\r\ngoing� beyond� the� limits� of� traditional� performance� \r\n\r\nassessment� methodologies� in� the� retail� industry.� The� \r\n\r\nautomotive� industry� is� no� exception� to� this� logic.� In� this� \r\n\r\nsector,� traditional� methods� are� often� based� only� on� \r\n\r\nmarket� share� performances,� ignoring� the� key� role� of� \r\n\r\ninput-output� ratios� on� the� overall� productivity� of� the� \r\n\r\nparent� company.� Following� this� lead,� in� this� paper� we� \r\n\r\npropose� a� method� to� evaluate� the� performance� of� \r\n\r\ndealerships� taking� into� account� both� their� market� share� \r\n\r\nperformances� and� their� efficiency.� In� order� to� assess� \r\n\r\ndealership� efficiency� we� use� the� DEA� technique,� and� \r\n\r\napply� the� proposed� methodology� to� a� multinational� \r\n\r\nautomotive� company� considering� its� Italian� dealer� \r\n\r\nnetwork....
Honey products have been developing from health supplements field to economic development field. There are numerous of explanations when it comes to exploring the factors that influence consumers to consume honey products. The portrayal of honey congregated importance ever since it has been commonly used in both medical and domestic needs and as well as beauty needs. In peoples� perspective, the quality of the product will be the key success factor of honey product where industries of honey maker faced challenges for making and maintaining as well as preserving of honey products. With the increasing market size and the increasing consumer demand each year, honey makers have to search for new approaches and to learn to understand the consumers� need in order to increase their product satisfaction and customers� loyalty. The purpose of this study is to determine the factors that will influence consumers� purchase intention of honey related products. To facilitate this study, both quantitative and qualitative methods have been employed to gather the data. 200 questionnaires were collected. It was found that Medical condition, Quality of product, Brand Reputation and Pricing do influence the purchase intentions....
During the last years, declining revenues in stationary retail can be observed. Strong price sensitivity of customers is reinforced by various technical progress driven opportunities of digital price comparison and participation of consumers in virtual networks. Whilst influence of digital media increasingly gains more importance for decision-making behavior, particularly social media therewith becomes a key aspect of success in retail sector. A major challenge for retailers in the near future is how to use already existing social networks of shoppers. Due to the economical importance and its market relevance, this article focuses on the Point of Sale (POS) in stationary retail with regard to consumer-packaged goods (CPG). This article provides a theoretical framework, considering relevant factors for brand choice behavior, particularly the concepts of trust, commitment and price. Moreover, it explores how shopper involvement and customer recommendations can positively influence share of customer and increase share of wallet in retail sector. With regard to influences of social media on buying habits of customers, the authors of this article find that traditionally relevant purchase decision-making mechanisms remain, but change in their meaning....
Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes. Web-based CRM provides healthcare organization with the ability to broaden service beyond its usual practices in achieving a complex patient care goal, and this paper discusses and demonstrates how a new approach in CRM based on Web 2.0 or Social CRM helps healthcare organizations to improve their customer support, and at the same time avoiding possible conflicts, and promoting better healthcare to patients. A conceptual framework of the new approach will be proposed and highlighted. The framework includes some important features of Social CRM such as customer''s empowerment, social interactivity between healthcare organization-patients, and patients-patients. The framework offers new perspective in building relationships between healthcare organizations and customers and among customers in e-health scenario. It is developed based on the latest development of CRM literatures and case studies analysis. In addition, customer service paradigm in social network''s era, the important of online health education, and empowerment in healthcare organization will be taken into consideration....
This study aims to measure Malaysian undergraduate students� ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spears-Singh, and Belks scales to measure ethics, purchase intention, and materialism, respectively. Findings showed that a significant relationship between ethics and materialism exists as respondents who are reported to be ethical were also materialistic. These variables were also found to be significantly related to purchase intention. Ethical and materialistic consumers were less likely to report prior purchase of counterfeits. Also, the findings in this paper suggest that level of affluence does not have much significant impact on the relationship between these two variables with identifying their purchasing intentions. The results show that increasing awareness and knowledge of undergraduate students on the impact of counterfeiting can lead to more ethical purchasing behaviors. However, the fact that limitations were that the majority of respondents were Chinese and were only from limited areas makes generalizing findings to all undergraduate students across Malaysia inappropriate. This study further elaborates the demand of counterfeit goods through the effects of ethics and materialism. Improved efforts against counterfeiting can now be made by altering consumers� ethical values and exploiting their materialistic tendencies....
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